What is In The Lab?

Our brand is based on the concept of 10,000 hours; in that, it takes 10,000 hours of focused, dedicated, and committed practice to master your craft. We are all In The Lab together, working towards our goals. 

Devin Williams

One of the top basketball minds in the world, Devin Williams, is the driving force behind In The Lab. 

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This Is Your Brand

Over the years, we've made huge strides as a brand, and it’s all thanks to each and every one of you.

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