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Sitting here writing this is pretty dope, to think about and visualize the growth of In The Lab as a clothing brand.......its been a crazy 3 years.
A lot of you guys have been with us since day one, so you've had a chance to see the progression of IN THE LAB as as brand. You've seen Dev drop more episodes, release new content, tutorials, moves, clothing pieces and everything in between. Over the last few months we've been able to completely redefine our style and vision for In The Lab Lifestyle.
But, before I get into any of this lets take a walk down memory lane.....
We started with simple pieces from the infamous hands design to our OG beaker logo on tees, hoodies and jackets. From there we slowly progressed into wristbands, joggers, shorts, premium hoodies, anime designs and so much more. Fast forward to today and we've officially announced the drop of our new staple collection. This is a culmination of our growth and adaptability, showcasing our new box logo and typeface. We're moving into new designs with more modern fits, pushing to showcase the versatility of our items both on and off the court.
We'll always be bigger than basketball and we want to show everyone how THE CULTURE itself can be showcased through our brand. Think of it like this.....
That's a basic visual representation of the many things the basketball culture revolves around. (it's not everything, but its a good basis) From rap music to cheeseburgers and Naruto to Jordans it all comes full circle and each of these things influences us into the people we are today. What's even more amazing is that we can all relate through at least one of these things with a person we have never met before.....all because of this game called Basketball. Pretty crazy if you really think about it.
We have some DOPE pieces dropping for the remainder of the year so pairing that with our new womens line...it's gonna be really clean.
At the end of the day none of this would be possible without all of you, so thank you....seriously your support pushes us each day to continue creating and inspiring. Stay tuned for everything we have coming for the rest of the year.
Until next time y'all
Your favourite brown guy, Nav. (@navinitl)