We can’t believe this happened...

Most people tell me I shouldn’t be shocked at all that this happened, but honestly I can’t help but find myself sitting back in awe every time we pull something like this off.

First, it was relaunching the Academy…

Next, it was selling over 10,000 tickets to the live PPV event where Friga and I played 1-on-1…

Then this past weekend, we sold out almost all of the inventory of our brand new signature shoe within the first 24 hours of launch.

First and foremost, I want to say thank you to everyone who reposted, dropped us a comment on social media, or picked up a pair of shoes.

It’s because of you that we’re able to keep this brand alive and keep pushing the envelope!

If there’s one thing I want you to take from what happened last weekend (and with our last few big events that we’ve done…) here it is:

We all know a lot of people and marketers that sell us on the idea of fast results with minimal effort...and sometimes there’s legitimacy to the claims we see.

But on the real, big results come from putting in consistent work and spending countless hours in the lab.

Every project I named above took me and the ITL team months to put together & we really went hard to make it all work out.

If you want top 1% results, be ready to put in top 1% work.

Point blank.

We’ve got some more history-making projects in the works right now too, so we’ll be back with more real soon…

In the meantime, thank you for supporting us. We love y’all.

#StayInTheLab
-Devin